What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech ...

Walgreens added new capabilities around television and first-party data to its retail media network, according to an announcement. Walgreens Advertising Group will now offer brands the ability to ...

HACKENSACK, N.J. -- You'll have to work hard to beat identical twins Iris Arnold and Frances Labinger, stars of a droll new Walgreens pharmacy commercial. They've been playing this game for 77 years. ...

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Walgreens said Legend's “This Is Our Shot” campaign ...