To win back viewers who tune out during weeks-long pledge drives, one PBS station is betting that smaller, year-round doses of fundraising will be less painful and more effective. Starting Thursday ...
A bold gamble by WNET to respond to the diminishing returns of on-air pledge drives paid off enough that the trial is expanding. In what began as a one-year experiment last summer, the New York ...
Filmmaker Rick McKay's "Broadway: The Golden Age" is the surprise hit of the Public Television Spring Pledge Drive, with NYC's WNET/13 finding that "Golden Age" topped ratings so far for any show ...
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