Apple’s Vision Pro strategy of launching a very high-end professional product first, and a more affordable consumer version second, is likely to prove successful in the long-run, predicts market ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. I have been using the Apple Vision Pro AR headset since it ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Apple’s $3,500 Vision Pro sounds like a bargain compared to the ...

After six months with Apple Vision Pro, things feel stuck. A glacial rollout of immersive content, a lack of native apps, and no word of Apple Intelligence make the $3,500 product harder to swallow.

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...