The brain weighs factors based on their importance to oneself and one’s social world as part of a complex calculation that shapes behavior ...

When you intentionally savor things you value — like fun, adventure, community, or creative expression, —you can train your brain to want them more. This works for movement too.

Brain sets prices with emotional value Date: July 3, 2013 Source: Duke University Summary: You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could ...

Taking time to savor a good experience will install it in the brain, retraining your mind to focus more on those positives in the future, according to Dr. Rick Hanson. Getty Images/iStockphoto ...

2. Our brains shape—and limit—who we are. Our sense of who we are is an important factor in shaping our choices. Neuroscientists have identified brain regions that help construct our sense of ...

The results, published Nov. 23 in the journal Neuron, show that persistency allows value signals to be most effectively represented, or "coded," across different areas of the brain, especially the ...

Original Art Stimulates the Brain More Than Reproductions, Study Finds Five artworks induced stronger positive responses in 20 participants in the Netherlands than museum shop posters of the same ...

The Value of Having a Plan. Retirement can be an occasion for growth instead of decline, ... Doing something creative and novel can give you a sense of purpose and keep your brain agile.