Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

As Epic Games Co-Founder and CEO Tim Sweeney put it in a memo: “Market conditions today are the most extreme we’ve seen since those early days, with massive upheaval in the industry accompanied by ...

Vector, which launched in 2025, is expected to "deliver robust growth each quarter, driving results meaningfully above our guidance," Unity CEO Matt Bromberg said in the investor update. The ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

The revisions were driven by Unity Vector, the company’s AI-powered ad platform, among other factors, the company said. ・The company said it is discontinuing its ironSource Ads Network, effective ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

Through Livewire, media buyers will be able to execute scaled mobile gaming media campaigns through a local partner with ...

Unity Software (NYSE:U) is sunsetting its ironSource Ads Network and divesting its Supersonic game publishing unit. The company is concentrating on operations management and expects this focus to ...

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports ...

A powerful signal was sent on Wall Street last week, and it centered on Unity Software (NYSE: U). On March 27, the stock rose ...