UT athletes were already known as Longhorns when, in 1916 ... Head cheerleader Harley Clark helped create the Hook ’em Horns hand symbol in 1955 by demonstrating it at a pep rally before the TCU game.

Bevo XV made his debut in 2016, following the death of Bevo XIV, who served as the Longhorns' mascot from 2004 to 2015.

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...

"Longhorn Band students and faculty are in the middle of a university-wide and national reexamination of values and cultural symbols. A range of well-informed convictions on this issue need to be ...

Now that most of the dust has settled after NFL Draft declarations, transfer portal signings, and early recruitment, Texas ...

Following back-to-back trips to the College Football Playoff semifinals, the Texas Longhorns are no longer content with just ...

The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship ...