Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings. Content may be king, but URLs ...

What’s one simple way to improve your WordPress SEO starting today? Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

The URL – Uniform Resource Locator – or address for your web page, is a key “on-page” SEO element. It is one of your primary opportunities to tell the search engines what your web page is about.

If you're writing separate SEO headlines for stories, episodes and other content, good for you! (If your content management system doesn't allow it, shame on it.) You can do even more to bend Google ...

When you created your business website, you probably wrote your copy based on SEO guidelines to help people discover you online. To boost your business’s visibility, it’s important to use SEO ...

AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.

Google announced the launch of a new Google Search Console URL Inspection API one week ago. This change provides access to third-party applications for in bulk access to information only accessible ...