Almost three years in, Meta's X competitor is still growing.

Threads hit 500M users by tapping Instagram’s built-in audience, showing Meta’s true asset is its distribution pipeline, not apps.

Meta’s Threads surpassed competitor platform X in daily active users on mobile devices last year, Forbes previously reported.

Meta is no longer paying creators to post on Threads. The company quietly ended the Threads bonus program, which offered some creators thousands of dollars a month in bonuses, earlier this year, ...