Best Cereal, which is the brainchild of YouTube collective The Sidemen, has also rolled out an on-pack promotion, offering shoppers who purchase Honeycomb Crunch the chance to win £4,560. The ...

BEST Cereal brand is owned by YouTube collective the Sidemen, which includes influencer and boxer KSI, and streamer Miniminter. This isn't the group's first business venture. They've previously ...

Owned by YouTube group the Sidemen, which includes personalities such as boxer and influencer KSI and streamer Miniminter, BEST Cereal is one of many businesses started by the collective.

BEST Cereal brand is owned by YouTube collective the Sidemen, which includes boxer and influencer KSI, and streamer Miniminter. It's not the collective's first business venture. They also launched ...

The cereal boasts packaging that features a red soldier, giving it a Squid Game aesthetic. Owned by YouTube group the Sidemen, which includes personalities such as boxer and influencer KSI and ...