Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

Dwayne "The Rock" Johnson's Teremana Tequila is the most successful celebrity tequila brand. It's also the ninth most successful celebrity-backed brand among all categories, according to Spirits ...

What do you do with $80m? “Anything you want!” said Sammy Hagar, the rock legend who made that fortune in 2007. And amazingly, that monumental payday came from a business venture completely unrelated ...

From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.

The tequila is produced at NOM 1613, Destilería Teremana de Agave, where it is the only brand in production. The Rock’s tequila is the only brand that actually hails from its own distillery.

These Tequilas, each show an intriguing aroma and flavor profile, have won Gold Medals in five major spirit competitions. Here are descriptions and tasting notes.

Ryan Reynolds sells gin, and Brad Pitt has rosé. George Clooney, Kendall Jenner and Dwayne the Rock Johnson all founded tequila brands. Got kids? Jessica Alba’s Honest Company proffers diapers ...