As a company that offers a lot of products or services, wouldn’t it be nice to know exactly which ones your customers are talking about? If you had an idea of what they like and don’t like, you could ...

Microsoft has introduced exciting updates to Excel, focusing on advanced text analysis and the seamless integration of Microsoft Forms. These updates aim to make Excel even more versatile and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. There are a variety of tools that can help researchers analyze large volumes of ...

Text analysis powered by natural language processing (NLP) is helping transform digital marketing strategies. Here’s five ways it can help your team. Social listening tools enable marketers to build ...

Google has introduced two tools that may help users discover new ways to parse the company’s massive collections of public information. One tool counts how often a chosen phrase shows up across 500 ...

Emotions are hard to convey via text. And studies suggest that even when you think you’re being clear, the person on the receiving end might have other ideas. Well, artificial intelligence and online ...

BEIJING - The need for swift and accurate processing of a huge amount of feedback from consumers has become imperative for market researchers, and this has led Millward Brown, in conjunction with ...