Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Business Wire

Target Market Segmentation Analysis Helps a CPG Company Enhance Customer Retention and Develop Efficient Targeted Marketing Initiatives | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...
Marketing Dive

Webinar on July 25: Key location strategies for mobile targeting, segmentation and privacy protection

Understanding a customer?s current location and his or her location history presents an unprecedented opportunity to gather rich data and deliver relevant, valuable content that accelerates engagement ...
Marketing

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Forbes

Market Segmentation: More Than Just A Phrase

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...
marketingtechnews.net

61% of marketers believe consumer segmentation is an outdated marketing method

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...