SAVE OVER $150: As of Jan. 21, the TCL 75-Inch Class S5 UHD 4K LED Smart TV is on sale for $479.99 at Amazon. This is $170 off its list price of $649.99.

Sony partners with TCL for majority control of Bravia TV production starting 2027, potentially bringing Chinese efficiency to premium Japanese design.

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers. Other brands like Panasonic and Vizio have almost completely exited the TV market, focusing instead on other technologies like PC monitors.

This adjusts the brightness of the darkest parts of the image. Set too low, and shadows will be too dark to see. On some TVs, the brightness control adjusts the overall brightness, while the black level control adjusts only the shadows. Dark movies are ideal for adjusting the Black Level.

The brand’s flagship and most premium ‘mainstream’ TVs will both favor new Super QLED technology over the latest RGB MiniLED technology everyone else seems to have fallen for.

TCL is set to take over Sony's home entertainment business, and some customers are concerned about a lack of choice and lower quality products.