Seemingly every brand offers some kind of loyalty program, but only a handful are really worth it. T-Mobile’s Magenta Status is one of them. Magenta Status is a free loyalty program for all postpaid T ...

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Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...