Publishing an ad for an apartment or rental home in Spanish may seem like it would broaden the pool of potential renters, but new research shows it can harm rental-seekers’ perception of the property ...

Microsoft Advertising announced Tuesday that advertisers can now serve text ads from Spanish ad groups in the U.S. on all devices and publishers. About 13% of the U.S. population speaks Spanish at ...

Spots on Spanish-speaking U.S. nets were 31% more effective in the past year, according to EDO When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing. Beginning this month, advertisers can serve text ads ...

As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. A newly released report from iSpot finds that brands are increasing their focus on ...

U.S. Sen. Catherine Cortez Masto, D-Nev., the first Latina elected to the U.S. Senate, claims that her Republican opponent cheered the loss of jobs and Latino businesses during the COVID-19 pandemic.

How fitting that the most Latinized presidential campaign season in history enters its final week with the Democratic candidate looking deep into our eyes and carefully pronouncing 65 words in Spanish ...

LAKE CITY, S.C. -- W. Lee Flowers & Co. is launching a series of monthly ad circulars in 2002 devoted solely to the Hispanic community, with a special emphasis on fresh foods. The company, a ...

The Spanish ad copy for now-failed Proposition A, a $400 million bond to revamp San Francisco’s transit and streets, was rife with errors and confusing wording, Spanish speakers have noted in the week ...