Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

A LinkedIn social media marketing strategy can help you become more efficient and strategic, and align your social media goals with your business and branding goals.

Effective Social Media Marketing Strategies To maximize the benefits of social media marketing, businesses should implement the following strategies: • Develop a comprehensive social media strategy.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

“Marketers that can demonstrate cutting-edge skills in social media and digital marketing, and have the strategic prowess to build an all-weather marketing strategy and engage audiences across new ...

“LinkedIn’s algorithm now favours creators with authority and credentials rather than TikTok/Instagram gurus. Video content from industry leaders will be vital to winning on the platform,” says Sarah ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.. The 2024 Global Marketing Jobs Outlook was based on ...