Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

A 42-year-old homemaker identified as Kim, who lives in Hwaseong City, Gyeonggi Province, has been visiting a nearby men’s cut-focused franchise salon since the beginning of this year. She spends ...

A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...