Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Public health experts are considering the idea of “segmenting” the population into different risk groups, with enhanced protection for the elderly and vulnerable people, as a route out of the ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

For sales teams that serve a diverse audience, it’s unlikely that every customer will have the exact same background and goals. In this case, segmenting sales can help professionals better tailor ...

Successful companies and corporations conduct various market research studies so they can learn about their key customers. The data that stems from such research can better help a company segment ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the ...