Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

LONDON--(BUSINESS WIRE)--Mobile communication antenna market research report provides detailed analysis on emerging market trends, regional outlook, competitive landscape, and a comprehensive analysis ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

A segment of the hair extension market has begun shifting toward products designed for multi-year use rather than ...

When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...

Best’s Market Segment Report: AM Best Revises Outlook on Delegated Underwriting Authority Enterprises Segment to Stable AM Best is revising its market segment outlook for the delegated underwriting ...

Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, you get better results. A recent Merrill ...