Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...