Don't tell me the parallax scrolling websites trend has come and gone. Who doesn't still feel at least a tiny bit of delight when they scroll down a site and see that smooth movement of the background ...

One of my favorite ways of telling a story right now is the one-page scrolling site. While a Web site is a somewhat comprehensive showcase of everything related to an organization, certain campaigns, ...

If you are using a desktop or even a laptop with an external mouse, you just need to use the middle-clicking button of your mouse, and the entire webpage will scroll automatically. But you still have ...

Out of all the Web design fads to emerge since the glossy days of Web 2.0, scrolling websites have become a surprisingly powerful and useful trend. Of course, I’m not talking about any website with a ...

The days of “above the fold” are over. Long scrolling, single-page sites, and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend or coincidence. Web design in ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

Update: It seems like this was caused by a Chrome extension named FastestChrome. So Google is not testing infinite scroll in the web results. Matt Beck, a reader, emailed me a video of Google testing ...

Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D ...