For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Music has the power to evoke a wide range of emotions. It can make us feel melancholy. Or it can fill us with hope. Music is often tangled up with memories and experiences, too. There's probably a ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

It sounds fictional, but the “science fiction science” or “sci-fi-sci” method is meant to predict the effects of real upcoming technologies on society before things take a dystopian turn. Researchers ...

Science is under attack. As the new administration moves aggressively toward implementing its policies, the entire field could find itself the victim of decisions by individuals who lack the knowledge ...