Ruffled potato chips are crunchier and thicker, so they are the optimal option for dips. But how did ruffled, wavy potato chips come to be? Here's the tasty backstory.

You knew that Ruffles had ridges. Now, Ruffles not only have ridges but also twists. New Ruffles Ridge Twists “potato spirals” will be available nationwide this month in double cheddar and smoky BBQ ...

When Ruffles first arrived in 1948, it changed the snack game with its ridged take on the classic potato chip. The creator, ...

ST. LOUIS – NBA All-Star and St. Louis native Jayson Tatum will be joining NBA All-Star Anthony Davis and artist T-Pain for Ruffles’ next chip deal, inspiring fans to own their ridges. According to ...

Ruffles is teaming up with LeBron James on the Own Your Ridges campaign, which aims to inspire consumers to unapologetically own what makes them unique. Ruffles is looking to inspire fans of its ...

Ruffles' latest iteration of its "Own Your Ridges" campaign finds PepsiCo leveraging its relationship with LeBron James, the global superstar who made the jump to the beverage and snack company after ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Ruffles has another joining its ever-growing line of snacks. Monday, the chipmaker officially ...

Ruffles® to air two distinct TVCs for campaign during NBA All-Star 2021 and The GRAMMYs; Tatum second NBA athlete to land Chip Deal, bringing extra heat to the snack aisle with Ruffles Flamin' Hot® ...

PLANO, Texas, Feb. 25, 2021 /PRNewswire/ -- Today, Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, has launched an electric new campaign, Own Your ...