Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are disappointed in their new status, and those who were pleasantly surprised to arrive in the system’s top tier.

Starbucks said that all rewards members will now receive one free drink customization each month through a new offer called "Free Mod

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for frequent travelers.

A new change to Microsoft Rewards pushes a significant change to the program, with players now able to earn less points from some missions.

WalletHub’s latest study highlights which loyalty programs deliver the most consistent value.