“The app is targeted to these cities specifically and is further targeted to users who check-in to retail or nearby H&M locations within these cities,” she said. “This way the H&M messaging ...

Nonetheless, the initiative helps H&M build brand awareness and adds some digital interaction to the brand’s TV spot. Mobile retail This is not the first time that H&M has used mobile to promote ...

Retail companies across the US are grappling ... and Mattress Firm. In Europe, H&M, Primark, and Adidas (though it went back on its decision) have done the same. But industry experts and insiders ...

"It is clear that the rapid changes in customer behaviour caused by the pandemic will further speed up the digitalisation of fashion retail," H&M Group CEO Helena Helmersson said in the earnings ...