The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...
Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded podcast.) ...
In 2026, Google’s AI is embracing that oldest and noblest of internet traditions: sponsored content. As an example for advertisers, Google offered a scenario where a user is interested in buying a new ...
Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead ...
Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...
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