Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

In an advertising landscape where every percentage point in market share and brand trust can hold millions, radio remains an elite performer. From enhancing mental availability to augmenting pricing ...

Average advertising volumes per radio station rose 40% compared with 2021, while evening slots and mid-length commercials ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

Coming off the heels of another strong year for digital ad sales, the radio industry is poised to hit $2 billion in digital sales this year. That’s according to the Radio Advertising Bureau’s 11th ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Forget the old Buggles hit, audio provides enormous opportunities for forward-thinking marketers, say Denstu’s Zsófi Tóth and ...

When you’re looking into buying radio time, talk to somebusiness people you respect who already do some radio advertising.Get the name of a trustworthy media rep from a friend in thebusiness community ...