How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

Average advertising volumes per radio station rose 40% compared with 2021, while evening slots and mid-length commercials ...

Podscribe has expanded its ad verification platform to include AM/FM radio, adding automated airchecks and unified reporting.

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

Media Monitors has expanded its radio advertising tracking capabilities, growing market coverage for national campaigns from 106 to 250 markets, and committing to permanently store audio files of ...

A radio advertisement stating that “fizzy drinks and fruit juice make our children sick” led to the severe distress of a child, who questioned whether her school was poisoning her by giving her fruit ...