There is no question that the COVID pandemic pushed customer experience to the forefront of corporate competitive strategy. According to Fortune Business Insights, companies will spend $11.34 billion ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...