What we know is that QR codes don't "create the engagement" any more than the "like" button "creates the like." Instead, communications has to do the job of informing and engaging the audience, and ...

Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

QR (or Quick-Response) codes have been around for some time. For folks who don’t know too much about them, they’re those computer-generated black and white squares that are typically associated with ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Thanks to improved smartphone technology and a consumer base seeking more and more digital interactivity in ...

QR codes are everywhere these days – on product packaging, tucked into direct mail, strategically placed around retail stores, at check-in stations at doctor’s offices and even in seemingly random ...