FIRST STEP: On the heels of her appointment in June as global brand ambassador for Puma, the first campaign ... the K-pop star is wearing cobalt blue and black versions of the Palermo sneakers.

Puma has added Rosé of K-pop supergroup to its star-studded ambassador roster. The German sportswear giant announced its new partnership on Monday. With the deal, the brand stated Rosé "will ...

In June this year, PUMA named Rosé, a member of Blackpink, as its new global brand ambassador. She joined the sports brand as its newest PUMA Sportstyle ambassador. Over the course of the ...