J.D. Power & Associates is adding chocolate to peanut butter in hopes of creating a perfect media research flavor. The company, which among other things studies the media behavior of a large pool of ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ -- The ...

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...

Account-based marketing (ABM) has been proven to be one of the best ways to succeed in the B2B marketplace. Yet, several misconceptions about ABM within the B2B market only limit growth. These ...