This case study describes how the US Navy created Project Architeuthis, an alternative reality game (ARG), as part of a campaign to recruit prospective cryptologists. In 2013/14 the Navy was finding ...

The Project Architeuthis campaign from America’s Navy and Campbell Ewald proves that big results don’t always require big budgets. The initiative focused on recruiting hard-to-find Navy cryptologists, ...

DETROIT, MI--(Marketwired - Jun 5, 2015) - Marketing communications agency Campbell Ewald announced that it has won two 2015 North American Effie Awards for its work on Project Architeuthis, a ...

The US Navy has launched a Facebook puzzle game in an attempt to recruit real-life code breakers. Project Architeuthis challenges people to help track down a fictional enemy by completing an ...

DETROIT, MI--(Marketwired - Jun 15, 2015) - Marketing communications agency Campbell Ewald has been awarded the 2015 Warc Prize for Social Strategy for Project Architeuthis, a campaign developed on ...

An 18-day game, based around a “fictitious US Navy top-secret weapons system project”, is “designed to attract the type of minds Navy Cryptology is looking to recruit”. Called Project Architeuthis ...

The 18-day game, known as Project Architeuthis, challenges people to help track down a fictional enemy by solving cryptic quandaries Get daily headlines and breaking news alerts for FREE by signing up ...