Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today ...

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

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Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

In this always-connected, on-the-go age, one type of medium has—until very recently—eluded the grasp of advertisers: programmatic audio. It’s no secret that an increasing number of people are using ...

Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual ...

In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now closed, and the protocol awaiting release, ExchangeWire delved into the pending ...