Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...
Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ...
We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...
For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...
Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...
This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA, UNITED STATES, March 24, 2026 ...
Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.
Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...