Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

Strategic pricing creates 10x more profit impact than cost cuts for plastics manufacturers, according to industry expert.

Prices that deviate from the expected light up our brains in differeent ways depending on if they are too high or oddly low. A new neuromarketing study reveals consumers have dedicated neural circuits ...

Visualizing popular SaaS pricing models and key factors to help businesses choose the ideal subscription for sustainable growth and customer satisfaction. Pixabay, Pexels Software as a service ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...