A practical, research-supported roadmap, outlining a six-phase path to certification.

In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

Customer advocacy is fundamentally very different from traditional marketing. Traditional ads focus on pushing messages to a broad audience through various channels like TV, radio, print, and digital ...

Establishing trust and credibility is crucial for multifamily marketers to forge connections with potential residents and boost their company’s reputation. But they need more than just sleek websites ...