Introducing a new action camera in a market dominated by GoPro, the company that invented the go-anywhere device, is an uphill battle. Enter Polaroid, a brand that once pioneered convenient, ...

Polaroid is now shipping the new Polaroid Cube+ Wi-Fi-enabled lifestyle action camera that now pairs with mobile devices, allowing users to access a viewfinder, control the camera and save images and ...

It’s Freebie Friday, so Sheinelle Jones and TODAY’s Take guest co-host Jenna Elfman hit the TODAY plaza to give away Polaroid Cube Plus cameras to lucky fans. To find out how you could win too, head ...

The company that first brought the public instant film photography has a low-cost action camera that's about capturing everyday moments, not extreme experiences. Nick Statt was a staff reporter for ...

When someone mentions action cams, most people think of expensive pieces of equipment loaded with features designed for people who spend the weekend snowboarding off Mount Everest into a pool full of ...

When Polaroid announced its budget-priced, miniature action cam, the Cube ($99.99), in mid-2014, I couldn't resist pre-ordering one. At worst, I figured, I would be out a hundred bucks. But it has ...