L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

Holly Mackay, Founder and MD, Boring Money talks about the current state of the self-directed investor: from pension ...

MRM MENAIT’s Simon Geer shares how the Middle East is building intelligence without intrusion – where trust, regulation and ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

In a world increasingly defined by custom marketing, variable data printing offers the personalisation necessary to connect ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Spotify has introduced a new personalisation feature that allows users to view and edit their Taste Profile directly for beta ...