“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

The vibrant red hue is here to send a message. Period. Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the ...

Mention menstruation in casual conversation and you might notice people around you start to squirm. Even though periods are a natural biological process for women everywhere, the subject of ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “Period,” a deep, brilliant red that alludes to menstrual cycles. The company ...

CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

"Spanx has always recognized the invaluable role color plays in creating a strong and impactful brand visual identity, so to be able to collaborate with them on the development of an official SPANX® ...

The Pantone Color Institute partnered with INTIMINA, a brand of feminine care products, to create “Period red.” The custom color is intended to raise awareness of period poverty and destigmatize ...