Using GA4 has implications for paid earned media and paid owned media, navigating multiple properties, and generating Google ads reports. For example, as paid media campaigns begin to drive traffic, ...

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

As digital ad costs continue to rise, healthcare practices, especially chiropractors, are rethinking their marketing ...

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. Subscribe To Our Newsletter. Daily search ...

Google, Microsoft Bing and Facebook are among ... Farley has deep experience in all things paid media, including paid search, paid social and display advertising.

Paid media uses third-party platforms, like social media sites or Google, while owned media exists on platforms that a company owns, like its blog and website. With both types, you have full ...