Using GA4 has implications for paid earned media and paid owned media, navigating multiple properties, and generating Google ads reports. For example, as paid media campaigns begin to drive traffic, ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

As digital ad costs continue to rise, healthcare practices, especially chiropractors, are rethinking their marketing ...

In the entertainment industry, paid media has become crucial for promotional strategies. Critics Bharathi S Pradhan and Komal ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

More than 6,000 current and former Latino, Indigenous and Pacific Islander employees of Google will receive about $3,000 each from the company after it settled a class-action lawsuit claiming it paid ...