Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

As AI becomes embedded and scrutiny intensifies, PR has a rare chance to cement its role as a strategic business driver. PR has rarely been more stretched, or more powerful! Budgets are staying flat ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

Clients have never been more confused and we have never been less transparent, less nimble and more in danger of extinction than we are right now. It’s ironic, because this moment really should be ...

Communicators today aren’t simply asking how many stories ran or how many outlets picked up a press release. They want to understand why their brand appears (or doesn’t appear) when buyers research, ...