According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds ...

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...

In many situations we see public relations efforts spent on creating perfect messages to be shared with external stakeholders. There is rarely an effort put into addressing an internal atmosphere as ...

Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and ...