Nutella, Artemis and Ferrero SpA
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The presence of brand‑name products on the mission to the Moon has forced NASA to deny that it is engaging in any form of space product placement
The chocolate-hazelnut spread goes where no other spread has gone before. Now the company is eating up the free product placement within the Orion spacecraft.
A floating Nutella jar inside NASA’s Artemis II mission spacecraft went viral during a live broadcast, capturing an unexpected moment as astronauts completed a historic lunar flyby
Four minutes before Artemis II made space history, a jar of the hazelnut spread floated in front of the spaceship cameras capturing the NASA moon mission on a livestream. Nutella’s label flashed in frame as the jar orbited through zero-gravity.
Nutella is spreading to deep space. A jar of the chocolate hazelnut spread was captured flying through the Artemis II Orion spacecraft past the astronauts during the mission’s livestream on April 6.
A floating Nutella jar aboard NASA's Artemis II went viral, with internet users calling the zero-gravity moment the greatest free advertisement in history.