The next generation of BMW ’s iDrive infotainment system is making its global debut this week at the Consumer Electronic Show (CES) in Las Vegas. At technology partner Amazon’s booth, visitors can get an initial impression using a beta version in an X3 crossover.

This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

The terminology, in typical Germanic fashion, is a little confusing. The entire system is called "Panoramic iDrive," with “Panoramic Vision” being the funky horizontal band display across the whole dash; meanwhile, the all-new software the whole enchilada runs on is named “BMW Operating System X.”

BMW presents the Panoramic iDrive infotainment system for the New Class at the CES in Las Vegas. It is designed to revolutionize operation.

BMW’s brand new operating system the iDrive OS X will feature in the upcoming Neue Klasse models and is its biggest change in 25 years

Coming first to its Neue Klasse EVs before spreading across the lineup, Panoramic iDrive with Operating System X features a three-tiered display and an AI-powered voice assistant.

At a surprisingly star-studded event this morning, BMW showed off the final form of its long-awaited and long-teased Panoramic iDrive system. It's a combination of an oddly angular touchscreen, a windshield-spanning heads-up display,

BMW revealed its new Panoramic iDrive system, including windshield-length display, and BMW Operating System X on Tuesday during the CES tech show.

I hate cars that don’t have buttons, but BMW’s new Panoramic iDrive system looks so sleek, intuitive and personal that I might be willing to ditch them altogether. The first thing I noticed about the Panoramic iDrive system shown here at CES 2025 is the head-up display that projects content on an ultra wide panel that goes from A-pillar to A-pillar across the entire front of the car.