AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Amazon is taking steps to cure “ad fatigue” on their Prime Video streaming platform. But what exactly is ad fatigue? It’s ...

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, is unveiling a full-funnel performance platform powered by AI and shoppable innovation – also featuring a ...