A new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop. Columbia Sportswear is collaborating with Breakside Brewery to offer ...

Add Yahoo as a preferred source to see more of our stories on Google. The shock factor is high, but the mission is clear: Columbia is leaning into its "Engineered for Whatever" platform, aiming to ...

Beer drinkers indulging in this year’s NFL Championships might end up with their own heads in a Super Bowl. A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next ...

PORTLAND Ore. (KPTV) - Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans ahead of the big game. The Oregon sportswear company’s ...

Columbia Sportswear has teamed up with Breakside Brewery to introduce a new beer just in time for the big game. “Nature Calls” will be available at Breakside locations in Oregon. GALLERY | First Lady ...

Columbia Sportswear has teamed up with a local Oregon brewery to create a special beer for this year’s Super Bowl with one special ingredient: bear poo. Nature Calls is brewed by Breakside Brewery of ...

Forget the wings and the nachos — this year’s Super Bowl is all about a beverage that is taking "wild" to a literal new level. As football fans across the country prepare to huddle up on February 8, ...