Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Let’s say you are Professor Charles Xavier—you can hear thoughts, read minds, understand motivations, and foresee actions. You are at a dinner party, quietly observing the guests. You know what ...

I should have had a ready answer at my fingertips (but it was early in the morning and I hadn’t opened my can of Red Bull). I mumbled something about an attempt to impose order on the chaos of the ...

Over the last several years, the phrase “narrative change” has consistently gained popularity within the social sector. It’s not hard to understand why either. We live in an exceedingly noisy era for ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...