More than 70% of downloaded mobile apps are abandoned after just one use. Companies invest heavily in app creation, but their apps can’t engage users. In this article, we’ll guide you through the main ...

The following is a guest piece by Celia Hoag and Kelly Watson of Merkle. Opinions are the authors’ own. Our phones are filled with mobile apps that help us do anything from ordering lunch to managing ...

The increased dependence on mobile apps during the pandemic is now transforming into a permanent change in consumer behavior. Individuals run their lives on a network of interconnected apps, with a ...